When designing the Primal Strength brand, emphasis was placed on improving on the very best strength and functional products in the market. Primal strength employs premium designs and material to deliver the highest quality equipment in durability, ergonomics and aesthetics for our customers.

Specifically, they use laser-cut steel, brushed aluminium, matte paint finishes, hardened-chrome and ionised-metal accessories, with most lines finished using stealth black bolts. The upholstery for their premium pads is of the highest quality, rip-resistant material and is subtly branded with the Primal Strength logo.

Primal Strength Commercial ISO Lever Package

This ISO package is perfect for implementing into a new or improving gym and covers all aspects of the body ensuring you're clients get the most optimised workout.

Primal Strength's ISO Lever Machines have been engineered to work in the natural motion of the body to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.



Dual Machines

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Plate Loaded

Dual Adjustable Pulleys / Multi Gyms