When designing the Primal Strength brand, emphasis was placed on improving on the very best strength and functional products in the market. Primal strength employs premium designs and material to deliver the highest quality equipment in durability, ergonomics and aesthetics for our customers.

​

Specifically, they use laser-cut steel, brushed aluminium, matte paint finishes, hardened-chrome and ionised-metal accessories, with most lines finished using stealth black bolts. The upholstery for their premium pads is of the highest quality, rip-resistant material and is subtly branded with the Primal Strength logo.